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Research papers

Creating value

This case study identifies issues for global marketers to consider in addressing emerging markets like Indonesia, particularly relevant for categories where, while most intend to acquire, few see the need to act immediately. Intel spotted an...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Radhecka Roy, Sunita Venkataraman
Company: Ipsos MRBI
April 17, 2012
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Citation

Roy and Venkataraman (2012a, April 17). Creating value. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/creating-value